With the launch of this service, Viber users can benefit from uninterrupted banking services any day of the week, including on holidays, from wherever they are, the Bank said. ‘Bank with ComBank on Viber’ eliminates the need for customers to visit a Commercial Bank branch for basic banking services.
Commenting on this pioneering move to cater to Viber users in the country, Commercial Bank’s Managing Director S. Renganathan said, “Sri Lanka is among the top five markets for Viber in the Asia Pacific region with over 15 million registered users. Offering banking services on this popular platform is a logical step for a technologically advanced bank that is focused on serving its customers with solutions that are relevant to the times. This is also another milestone in the Bank’s Social Network Banking operations.”
To begin using ‘Bank with ComBank on Viber’ interested parties first have to install the Viber app on their smartphones from the ‘App Store’ or ‘Google Play’ and search for the ‘Bank with ComBank on Viber’ bot.
David Tse, Senior Director, APAC, Rakuten Viber stated, “We are proud to be part of this unique milestone of partnering with Commercial Bank as the first bank in the country to launch seamless and secure banking facilities via Viber for its customers. As a pioneering local bank, Commercial Bank recognizes that innovation is key to improving customer experiences, and through Viber they can provide an accessible, interactive channel for customers, reimagining customer service using technology.”
‘Bank with ComBank on Viber’ was introduced to encourage the Bank’s non-digital customers who are also Viber users to embrace digital banking through ComBank Digital, inspire potential customers with Viber to open ‘Flash’ Accounts, and to invite anyone to obtain hassle-free credit facilities from the Bank.
The service was launched by Commercial Bank in direct collaboration with Viber and with the support of hSenid Mobile, a pioneer in Telco API Management Platforms – that developed the Viber chatbot for the Bank.
Commercial Bank had previously launched a sticker series on the platform, enabling users to send messages with 24 different expressions. Some of these stickers and emoticons used banking-associated lingo in funny dispositions and situations, and could be readily inserted into day-to-day chats.