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Daraz presents in-app Livestream shopping experience

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With this Livestream technology, real-time content from Daraz will be available to customers, enabling greater interaction between sellers and buyers.

The new user interface will allow consumers to engage directly with sellers via comments in real-time while featuring a diverse range of content, inclusive of product showcases, trivia games and Q&A sessions. This engagement is ideal in the context of the current pandemic situation, as it enables shoppers an experience close to what they were forced to leave behind.

“This new feature will revolutionize Sri Lanka’s e-commerce industry and consumers’ shopping experience and habits. We are excited to introduce this concept of in-app shopper entertainment in Sri Lanka. We, at Daraz, are committed to ensuring the very best experiences for both consumers and businesses within the Sri Lankan e-commerce sphere. Enhancing consumer experiences via digital platforms, while empowering businesses to look to the future is essential as the world continues its transition to more digital-based forms of marketing,” said Heshan Perera, Head of Marketing of Daraz.

Over the past year, driven by the onset of COVID-19, Sri Lanka’s e-commerce sector has grown rapidly with businesses transitioning to alternative, mainly digital, platforms to sustain operations.

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