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Dettol wins big at SLIM Brand Excellence Awards

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The SLIM Product Brand of the Year 2022 being presented by SLIM President Nuwan Gamage to Dettol Brand Manager Lilani Rajapakse, accompanied by Chathurika Fonseka Marketing Manager Health and Tehan Samarasinghe Head of Trade Marketing Reckitt Sri Lanka.
The SLIM Product Brand of the Year 2022 being presented by SLIM President Nuwan Gamage to Dettol Brand Manager Lilani Rajapakse, accompanied by Chathurika Fonseka Marketing Manager Health and Tehan Samarasinghe Head of Trade Marketing Reckitt Sri Lanka.

Dettol was bestowed with two esteemed accolades by the Sri Lanka Institute of Marketing (SLIM) at the SLIM Brand Excellence Awards 2022, under the theme ‘Mettle of Resilience’.

Dettol’sefforts in maintaining and enhancing its product offering and consumer connectionshave been recognized with Dettol receiving a Gold award for Product Brand of the Year, and Bronze award for Glocal Brand of the Year, at the awards ceremony which took place on December 8, 2022.

Dettol Brand Manager Lilani Rajapakse said: “The past few years has proved to be a challenging for all of us, however Dettol has always put our customers first and it is a true testament to the efforts of our commitment and visionto be recognized with two very commendable achievements. Our collective vision is to ensure we continue and nurtureDettol’s product offerings while staying true consumers, needs and expectations.”

As one of the most highly sought-after annual events for the professional marketing fraternity, the SLIM Brand Excellence Awards recognize top brands with five main awards and 10 special awards, every year.

For the purpose of these awards, multiple aspects of brand building are evaluated under the headings of Brand Intent, Brand Content, Brand Process and Brand Performance, assessing not just the commercial success of brands but their fulfillment of promises to consumers. The SLIM Brand Excellence Awards are considered the ultimate recognition of the courage, dedication and perseverance marketers have demonstrated in making their brands champions.

 

Wednesday, January 4, 2023 – 01:00











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