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DFCC Bank launches ‘Samata English’ CSR Online Programme

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The initiative falls under the theme “Education”, one of the six identified thematic areas of the Bank’s Sustainability Strategy. It will benefit a large cross-section of youth, across the island.

This year’s programme targets youth in Anuradhapura, Vavuniya and Badulla Districts and aims to develop their spoken English skills, alongside a number of soft skills identified as key to entering and succeeding within the modern Sri Lankan workforce.

The ‘Samata English’ programme will span four months, commencing in October 2021 with online classes conducted by the Gateway Language Centre, on behalf of DFCC Bank. Students will be provided a data allowance and a free hands-free set, thus enabling them to easily access the online sessions and complete the programme.

DFCC Bank called for applications through the DFCC Bank Facebook page from youth aged 18 to 25 in the selected 3 Districts who have passed their GCE Advanced Level examinations. Suitable candidates will be selected through an initial online assessment.

The ‘Samata English’ programme was conceptualized with the prime outcome of cultivating linguistic ability amongst youth, empowering them to communicate with a global audience by possessing the required skills to meet the demands of an ever-evolving economic landscape.

The initiative includes training in the development of soft-skills; leadership ability, time management, presentation and writing, and how to face an interview. These skills are invaluable in todays’ job market, and also in ensuring youth excel in their careers.

Commenting on the initiative, DFCC Bank CEO Lakshman Silva stated, “DFCC Bank is delighted to conduct the ‘Samata English’ programme for the 4th year. Our goal as a socially responsible Bank is to continuously contribute towards strengthening resilience especially of youth in helping them secure livelihood opportunities. The programme highlights our commitment to ensure inclusivity and to develop a resilient, sustainable future for all. This is integral to DFCC’s vision to be the leading bank contributing towards Sustainability by 2030.”

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