Dialog Axiata Lanka’s Most Valuable Brand by Brand Finance again
Dialog Axiata PLC has had the distinction of being accorded the title, ‘Sri Lanka’s Most Valuable Brand’ for the fourth consecutive year by Brand Finance, the world’s leading independent brand valuation consultancy, at the 19th edition of its annual review.
With a brand value of Rs. 54.0 billion, Dialog also retained its brand rating of AAA for the third consecutive year, as well as the title of ‘Most Valuable Telecommunications Brand’ for the 15th consecutive year reaffirming the brand’s ethos of empowering and enriching Sri Lankan lives and enterprises.
Dialog has continued to make strides in propelling Sri Lanka into a digital nation via the creation of sustainable digital ecosystems that are accessible, affordable and inclusive, and benefit customers, businesses and communities alike. These accolades reflect the sentiments of trust and confidence placed in the brand by over 17 million Sri Lankans that resonate with the company’s values of ‘Service from the Heart’ in its unwavering commitment to deliver ‘The Future Today’.
These achievements also recognise Dialog’s continued efforts in supporting multiple facets of communities during the pandemic including the advancement of country’s healthcare sector via critical care infrastructure enhancement initiatives, providing communication facilities for healthcare workers, and empowering the National 1390 COVID-19 Integrated Home-based Care Solution.
Furthermore, the Company also facilitated students across the island with the expansion of Nenasa TV – the largest free digital education platform, provided data scholarships to 100,000 schoolchildren in need and extended free connectivity facilities to all the Child Development Centres in the country, as well as numerous relief programmes for communities adversely affected by the pandemic and natural disasters. Furthermore, in a mission to fight food insecurity caused by the economic crisis among the vulnerable communities across Sri Lanka, the ‘Manudam Mehewara’ multi-corporation humanitarian alliance was initiated by Dialog Axiata PLC in April 2022.
Group Chief Executive of Dialog Axiata PLC Supun Weerasinghe, said, “We are honoured to be ranked as ‘Sri Lanka’s Most Valuable Brand’ for the fourth year running, the ‘Most Valuable Telecommunications Brand’ for the 15th consecutive year and ‘Most Loved Telecommunications Brand’ for the 6th consecutive year. This recognition, echoing the sentiments of our loyal customers, continues to drive us in our journey to empower Sri Lankan lives and enterprises, while propelling our country’s digital ambitions towards a sustainable future for all.”
Chairman of Brand Finance Lanka Ruchi Gunewardene, stated, “We congratulate Dialog for being able to sustain its position at the top of our table. It’s the benchmark brand to be followed by others. Its ability to build brand strength across many indicators we measure in the telecommunications sector enables it to maximize the value of the Dialog brand”.