“EURO 10 Mn global publicity for SL from hosting Raid Amazones”

Participants of the 21st Raid Amazones 2023’ adventure trail, the world’s only itinerant women’s adventure race, arrived at Bandaranaike International Airport yesterday (20 March) on SriLankan Airlines’ flight UL 564 from Paris.

SriLankan Airlines is the Presenting Partner of Raid Amazones and extended a warm welcome with a traditional flare to the arriving group. The group boarded the Udarata Menike train from the Gampaha Railway Station shortly thereafter for a scenic journey to Kandy and will stay at Earl’s Regency Hotel Kandy, where the trail will unfold from March 22 to 28.

“I am happy to announce that we brought 300 French women tourists to Sri Lanka with their primary decision to support the country to uplift the present financial situation as this is a high revenue generating tourism opportunity for Sri Lanka” said CEO of Raid Amazones Alex Debanne at the Airport early yesterday.

Hosting an internationally acclaimed event such as RAID AMAZONES is a privilege to Sri Lanka, not only as a Sports Event but also to spread the positive message about Sri Lanka and showcase its magnificent iconic attractions to the world, encouraging more tourists to visit the destination,” said Priantha Fernando Chairman Sri Lanka Tourism Development Authority.

Saminda Perera Head of Marketing SriLankan Airlines told Daily News Business at the Airport that the airline and Sri Lanka will gain over EURO 10 million worth publicity globally through this event as their international media coverage will create awareness of Sri Lanka as an adventure travel hotspot particularly in France and the rest of Europe.”

Chandra Wickremesinghe of Connaissance De Ceylan, one of the major partners, said that this is the seventh time Sri Lanka is hosting this event and it would give tremendous mileage to Sri Lanka as a destination.”