Even in face of adversity, tourism can be a force for positive change – SLAITO Chief

The global pandemic has posed unprecedented obstacles, testing Sri Lanka tourism industry’s resilience and adaptability. The spirit of Sri Lanka Association of Inbound Tour Operators (SLAITO) has shone through these trying times, Nishad Wijetunga, President SLAITO told its 43th AGM held in Shangri La Hotel Hambantota on Saturday.

“Our members have demonstrated remarkable resilience, finding innovative ways to navigate the changing landscape, ensuring the safety of our visitors, and safeguarding the livelihoods of countless individuals who depend on tourism.

This occasion not only reflects the steadfast commitment of our association to the tourism industry but also serves as a testament to the collective dedication of our members who tirelessly work towards the growth and prosperity of Sri Lanka’s tourism sector.”

Chalaka Gajabahu addressing the event. Pictures by Sulochana Gamage

Wijetunga said over the years, the nation has evolved into a sought-after destination for travelers around the globe, owing much of its allure to the unique blend of culture, natural beauty, and warm hospitality that defines Sri Lanka. It is through the relentless efforts of the members of SLAITO that it has been possible to position Sri Lanka as a premier destination for tourists seeking enriching experiences and unforgettable memories.

“During the past year, we have witnessed the power of unity within SLAITO. Our collaborative efforts to support sustainable practices, and promote responsible tourism have not only helped us overcome challenges but have also set a new standard for the industry.

We have shown the world that even in the face of adversity, the tourism sector can be a force for positive change. Looking ahead, as we envision a brighter future for Sri Lanka’s tourism industry, it is imperative that we continue to work hand in hand.

Our commitment to innovation, sustainability, and excellence must remain unwavering. By fostering partnerships, embracing technology, and nurturing the talents of our workforce, we can ensure that Sri Lanka remains a beacon of hospitality and cultural richness for generations to come.

Let this Annual General Meeting be a platform for us to reflect on our achievements, acknowledge our challenges, and collectively chart a course for the future. Let us leverage our collective strengths to explore new horizons, forge new alliances, and raise the bar of excellence in everything we do.”

Chairman Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu said Sri Lanka has all the hot spots that no other country has and the target of 5 million tourists by 2030 was achievable.

Sri Lanka Tourism has already achieved USD one billion revenue when Sri Lank passed the 800,000 arrivals mark and the country hopes to get over 1.55 million arrivals and a revenue in excess of USD 2.5 billion by the end of 2023.

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