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‘Flash’ named ‘Digital Banking Initiative of the Year’

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The award was bestowed in recognition of recent innovations to improve and develop the ground-breaking Flash Account which enables customers to enjoy a complete suite of financial services and wealth management tools in one seamless application. In 2020, ComBank Flash was upgraded with revolutionary features never-before-seen in the market.

These included ‘Save the Environment’ a feature which promotes an understanding of the social carbon footprint of consumption by assessing each transaction a user carries out via the app using a carbon footprint calculator that is integrated with the UN-approved Environment Impact Index for financial transactions; and the ‘Advanced Budgeting’ tab which functions as a personal financial management tool that enables tracking of spending with detailed categorisation of expenses.

Furthermore, the app was equipped with a Quick Response Payment module that enables users to scan a LANKAQR code of any merchant to make payments directly from their accounts to the merchant for purchases.

Other improvements to the ComBank Flash app include the integration with the PickMe app QR, introduction of Flash e-Statements with payment and receipts facility and detailed e-Receipts for Flash transactions with the option to share via email and WhatsApp; the introduction of ‘JustPay’ which enables customers to add any bank account to top up Flash and make payments, and the addition of ‘My Payees’ and ‘My Billers’ functions in the homepage menu with recent payee and biller templates.

Recognised as a leading publication for banking and finance executives in Asia, the Asian Banking and Finance magazine evaluates the most outstanding practices and innovative initiatives in Asia’s retail banking sector and honours outstanding banks that have introduced ground-breaking retail banking products and services.

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