GroupM Sri Lanka creates history, wins 4 top honours at Campaign Asia Agency of the Year Awards
GroupM, aglobal leader in media investment management, yet again marked its influential two-decade plus presence in Sri Lanka’s media industry, securing the top honors across Media & Digital at the highly coveted Campaign’s Agency of the Year awards for the year 2023.
The Campaign’s Agency of the Year awards acknowledges inspirational leadership, managerial excellence, exceptional business performance, and overall accomplishments in the realms of advertising and brand communications. Distinguished by results meticulously tabulated by PwC, this singular award show stands out as the sole platform honoring agency excellence across various dimensions of agency operations, encompassing Client Work, Talent Management, Culture, Innovation, Business Resilience, and more.
GroupM Sri Lanka achieved a historic feat in the key categories of Rest of South Asia: Digital Agency of The Year and Rest of South Asia: Media Agency of The Year. Both of GroupM’s agency brands, Mindshare and Wavemaker, earned a Silver award each in both categories which were the highest honours awarded. This exceptional performance resulted in the total of four category topping Silver awards, across Media & Digital. This accomplishment is unprecedented, representing the first time in history that a Sri Lankan agency group has achieved such recognition.
GroupM Sri Lanka Managing Partner Namalie Herath said, “It is not just an accolade, it is a reflection of our commitment to pushing boundaries, embracing change and consistently delivering excellence in the dynamic landscape of media and digital marketing. This historic win is a stepping stone for even greater accomplishments, and we are excited about the limitless possibilities that lie ahead for GroupM.”
GroupM Sri Lanka Vice President, Digital–Shalendra Mendis said, “In the last 5 years, GroupM has won 3 Golds and 2 Silvers in the Digital Agency of the Year Category, marking a winning streak that is unmatched. In 2023 we raised the bar further and created history by winning with 2 agency brands in one year.”
A WPP company, GroupM stands as the holding company overseeing agencies Mindshare, Wavemaker, EssenceMediacom, Motivator, and m/SIX, boasting a noteworthy two-decade plus presence in Sri Lanka’s media industry.
In addition to its core agencies, GroupM’s specialized units, GroupM Digital, GroupM Investment, and GroupM ESP, have expanded their service offerings to remain pertinent to evolving market conditions and consumer preferences.
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