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Guththila Strategic Solutions celebrate 18 glorious years

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Guththila Strategic Solutions has carved a distinctive niche in the industry for its single-minded pursuit of excellence in advertising: infusing a realistic, practical, grassroots-oriented approach to creativity, producing advertising which connects with customers at the deepest emotional level in their own language and idiom, while driving home the message clearly and effectively.

Guththila Strategic Solutions is not a foreign entity or franchise-holder for a foreign network. Instead, it takes pride in being fully Sri Lankan owned and funded, with total in-house capabilities.

The company is the brainchild of Creative Director/Filmmaker U A Palliyaguru, a multi-talented movie-maker and advertising veteran who is also a renowned director, producer, script-writer and lyricist. Having commenced his career in the field of media at a leading TV station in Sri Lanka and gaining considerable experience and contacts in the industry, he set up Guthhtila Strategic Solutions in 2003, which has now emerged as a leading force in 360-degree advertising solutions. Palliyaguru is of the view that his creative focus draws from his experience as a filmmaker and media personality, in addition to global advertising exposure gained by travelling and participating in workshops around the world. It is this practical and people-oriented approach that has ensured success over the past 18 years.

From the very beginning, Guthhtila Strategic Solutions has refrained from participating in award festivals of any kind, preferring instead, to forging stronger relations with clients, building brands and concentrating on ensuring the highest possible Return on Investment for the clients’ advertising investment. Palliyaguru believes that this is the highest endorsement and accolade one can receive, which is more valuable than awards.

The company has its own building in Pelawatta, Colombo, with state-of-the-art in-house facilities for audio and video production.

While conventional agencies outsource their video productions, adding a sizable margin as their profit and an extra cost burden to clients, Guththila produces all work using in-house resources, including personnel and equipment. This helps in offering highly competitive rates for video productions, which gives considerable savings to clients.

Over the past 18 years, Guththila Strategic Solutions has served hundreds of leading Sri Lankan and foreign brands, creating work that is up to international standards – in creativity and execution. The company also has the distinction of having produced campaigns for Sri Lankan Presidential Elections in 2005, 2010 and 2015; all of which successfully elected their candidate.

The primary asset of them is a highly talented and experienced young team to support the company’s vision. While most institutions in advertising and media struggled due to the impact of the Covid 19 pandemic, Guththila sailed smoothly because of its strategy of steady, diversified revenue streams.

Udara Palliyaguruge further states: ‘We have our own in-house production facility which enables us to offer creative solutions, ranging from TV Commercial, company profiles or documentaries at competitive rates, while strictly adhering to deadlines. In fact, we can provide ready-to-be-aired creative content within 24 hours of receiving the brief. That’s one of our core competencies’. To mark its 18 years anniversary in operations, Guththila Strategic Solutions will be setting up overseas branches in Dubai; having already set up a new branch in Brisbane, Australia, last year.

Tuesday, December 21, 2021 – 01:00

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