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Hayleys Solar records double win at SLIM Brand Excellence

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Hayleys Solar, the renewable energy arm of Hayleys Fentons Limited, clinched two coveted awards at the Brand Excellence Awards, organised by the Sri Lanka Institute of Marketing (SLIM) to honour exceptional marketing efforts and outstanding brand stories.

Hayleys Solar won the Bronze Award for Green Brand of the Year which recognises Hayleys Solar’s green energy revolution, in a competitive category spanning the strongest local and multinational brands in the country.

Hayleys Solar also won the Merit Award for Best New Entrant Brand of the Year which highlights the brand’s impressive strides in the renewable energy sector, being able to meet the pressing needs of homeowners in Sri Lanka.

The ‘green vision’ for Hayleys Solar is to be the leader in accelerating the adoption of solar power in Sri Lanka, to conserve our environment and to provide an environmentally friendly, sustainable and hassle-free power supply to all. These awards are a testament to Hayleys Solar’s brand strategy and actions to connect with the consumers as Sri Lanka’s No.1, the largest and most trusted solar provider.

Drawing strength from the long-standing legacy and reputation of the Hayleys Group, Hayleys Solar leverages the conglomerate’s rich expertise, historically sustainable and eco-friendly business portfolio and commitment to excellence, further solidifying its leadership position.

Hayleys Fentons Limited Managing Director Hasith Prematillake stated; “Hayleys Solar’s victory in 2023 is a testament to our brand’stransformative journey over the years and its alignment with Sri Lanka’s green energy transition. This double victory underscores our commitment to not only providing sustainable solutions but also our efforts to foster a customer-focused brand, geared towards exceptional service to our customers.”

“We are ready and eager to continue supporting individuals and businesses to transition to clean energy”, stated Roshane Perera, the Executive Director and CEO of Hayleys Solar.

Hayleys Fentons Limited Manager Marketing Nanduni Dahanayaka stated; “These wins serve as motivation for us to continue strengthening our connection and our communication with our stakeholders. This was our backbone for creating impactful, timely and inclusive campaigns that reached the entire country, supported by our brand heritage, expertise, and steady commitment to delivering superior value to our customers.”

The post Hayleys Solar records double win at SLIM Brand Excellence appeared first on DailyNews.

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