HEINEKEN Regional Managing Director visits Sri Lanka
HEINEKEN Lanka, a wholly owned subsidiary of HEINEKEN NV, announced that Uday Sinha, Regional Managing Director at HEINEKEN Asia Pacific, made an official visit to Sri Lanka recently.
This visit focused on engaging with local teams and partners to strengthen HEINEKEN’s position in Sri Lanka. This was his first visit to Sri Lanka since the company commenced locally brewing its global premium flagship brand Heineken® in 2021 – the only 100% pure malt lager beer in Sri Lanka.
As Regional Managing Director at HEINEKEN Asia Pacific, he is responsible for overseeing the growth and development of some of HEINEKEN’s 24 operating companies in the region, including Australia, Cambodia, Indonesia, New Caledonia, New Zealand, the Philippines, Sri Lanka, and Papua New Guinea, since 2021.
Emphasizing the country’s strategic importance, Sinha said, “We see the immense potential of Sri Lanka through moderation and enjoyment with our international premium brands.
We are happy to have invested significantly in the country over the years and support Sri Lanka during turbulent times, especially through the recent up-gradation of our brewery, to locally brew our beer brands to match the international quality and standards it is globally renowned for.
As Sri Lanka returns to recovery, we look forward to seeing progressive strides being made to enable consumers to choose the brands they love through a fair and competitive playing field. I want to thank the Government of Sri Lanka, the Department of Excise, the Ministry of Finance, and all other stakeholders who are making every effort to make this a reality and look forward to working closely together with them in this regard.”
“It was delightful to welcome Uday to Sri Lanka and receive his valuable insights on the Sri Lankan market as we continue to Change the Game of Beer in Sri Lanka,”said Maud Meijboom-van Wel, Managing Director of HEINEKEN Lanka.”
This visit helped us accelerate our commitment to deliver on our portfolio strategy that is fit to win and capable of shaping the future of the beer market in Sri Lanka,” she concluded.