Deepika will not only star in the project but also co-produce it under her banner Ka Productions. STXfilms is also in talks with Temple Hill Productions’ Wyck Godfrey and Marty Bowen, of the Twilight franchise and The Fault in Our Stars fame, to develop the project.
In a statement, Deepika said, “Ka Productions was founded with the aim to develop and produce purposeful content with global appeal. I’m thrilled to be partnering with STXfilms and Temple Hill Productions, who share Ka’s ambition and creative vision and look forward to bringing impactful and dynamic cross-cultural stories to the world.”
Adam Fogelson, chairman, STXfilms Motion Picture Group, also expressed his excitement about collaborating with Deepika. “There is a reason Deepika is one of the biggest global stars to come from India. She is enormously talented with an infectious personality and her profile continues to grow as an international superstar. While she has been a phenomenal success in many Eros International films, we are thrilled to be building a romantic comedy with her and our friends at Temple Hill. We believe this project gives us the opportunity to tap into the spirit, voice, characters and vibrant settings of India and New York in ways that made Crazy Rich Asians feel so authentic and fresh,” he said.
Deepika turned producer in 2020 with her film Chhapaak. She has also announced the Indian adaptation of the international film The Intern under her banner. Deepika stars in the film alongside Amitabh Bachchan. Besides this, Deepika also has Shakun Batra’s upcoming domestic noir film, Fighter with Hrithik Roshan, and Project-K with Prabhas, among other projects.