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‘I Love Colombo’ campaign at Colombo City Centre

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Being at the heart of the commercial capital, Colombo City Centre embarked on a new journey to enhance the Colombo experience. A new signage featuring ‘I LOVE CMB’ was recently unveiled on Muttiah Road, as an eye-catching landmark signifying the location of Colombo.

Inspired by similar signages across the world, like the ‘I Love Amsterdam’ and ‘I Love NY’ signages, this unique icon can be used to capture amazing photos with friends and family as well as create lasting memories, whether you’re a local or a tourist.

An interesting history lies behind these significant signages. The ‘I Love NY’ logo was initially created as a part of an advertising campaign that aimed to boost tourism and attract more visitors to the city of New York, by displaying large signages with their signature icon in prominent locations, along with merchandise that visitors could purchase as mementos of their trip to New York.

Visitors to Colombo City Centre are warmly invited to come witness the uniqueness of the ‘I LOVE CMB’ signage and create wonderful memories by capturing photos with this iconic design.

A new signage can also be found at the main entrance of Colombo City Centre, thereby making it extremely easy for shoppers to locate and identify the building, especially for visitors who are travelling from areas out of Colombo.

Another unique addition to the list of landmarks is a signage featuring two hands that signify ‘I Love Colombo’ in a distinctive yet easily understandable design.

Visitors can also make full use of the new and improved concierge desk, conveniently located on the Ground Floor, near the entrance of the Mall. Dedicated towards providing the best customer experience in Colombo for every single shopper, this is your go-to place for all customer enquiries and services.

A few vintage cars will be displayed inside the Mall at Colombo City Centre, which has been inaugurated with the exhibition of an Austin 7. This car was first introduced in 1922, as a representation of freedom on the open road, where you could go to places that weren’t accessible via public transport.

The Austin 7 went through many modifications and later achieved great popularity not only in Britain, but also in Germany, France, Japan and America. The Austin 7 also served a stint as a racing car, paving the way for success in many inaugural motor races of the past.

All details of the ‘I Love Colombo’ campaign can be found on the Colombo City Centre Facebook and Instagram pages, where constant updates are shared along with the opportunity to win valuable CCC Gift Vouchers.

Colombo City Centre is always committed towards providing the safest environment for visitors to shop, dine and enjoy world-class entertainment.

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