JAT Holdings partners TV channel to transform Woodcraft Industry

JAT Holdings PLC, the market leader for wood coatings in Sri Lanka, has announced partnership with MTV Channel Private Limited, a leading broadcaster and media organization

This strategic collaboration, which is the first of its kind, will see JAT Holdings join forces with MTV Channel Private Limited as the media partner for the JAT ‘Pintharoo Shilpee Abhiman’ programme, further expanding its scale, scope and coverage. Thus, the partnership marks a significant milestone in the history of JAT Holdings and the entire woodcraft industry in Sri Lanka.

The JAT ‘Pintharoo Shilpee Abhiman’ programme, initiated in December 2021, has already witnessed over 250 painters graduate with internationally-recognized NVQ Level certifications, provided by JAT Holdings in partnership with the National Apprentice and Industrial Training Authority (NAITA).

This long-term initiative aims to uplift communities of woodcraftsmen and painters by providing recognition, financial stability and professional training to skilled individuals who demonstrate exceptional talent but lack formal certification. Now, with JAT Holdings PLC’s media partnership with the MTV Channel Private Limited, JAT ‘Pintharoo Shilpee Abhiman’ is set to reach new heights and enable more woodcraftsmen and painters to participate and benefit.

The partnership was officially entered into at a press conference held to mark the occasion, on July 14, at MBC Network’s flagship Stein Studios. Senior representatives from both organizations were present at the event, including from JAT Holdings PLC, Nishal Ferdinando CEO, Wasantha Gunaratne Director Sales & Technical and Dilshan Rodrigo, Senior General Manager Marketing and from MTV Channel Private Limited, Chandana Sooriyabandara, CEO Stein Studios and Roshan Watawala, Director News 1st.

Nishal Ferdinando stated; “This partnership with MTV Channel Private Limited is a game-changer for the ‘Pintharoo Shilpee Abhiman’ programme. We are joining forces with a reputable and wide-reaching media organization that is renowned for continuously carrying out projects to build a better and sustainable society. They share our vision for a brighter and more inclusive future. Leveraging this partnership, we will work together to significantly increase the program’s awareness, reach, and coverage. This will create more opportunities for woodcraftsmen and painters to enrol and develop their skills. Personally, I am immensely pleased as this programme is close to my heart.”