‘My Zesta Story’ campaign invites tea lovers to create commercial

Zesta Tea, a renowned flagship brand under Sunshine Consumer Lanka, has announced ‘My Zesta Story’, a campaign inviting all Sri Lankan tea lovers to create their very own commercial for the brand.

Participants are encouraged to submit their ideas in various formats, including videos, audio recordings, scripts, storyboards and animations.

The winning entry will receive a grand prize of Rs. 1 million and the following top four entries will each receive consolation prizes.

Sunshine Consumer Lanka CEO Anuruddha Aluvihare stated; “The ‘My Zesta Story’ campaign is a further testament to our bold ways of communicating what Zesta brings towards Sri Lankans. We are thrilled to invite our loyal consumers to share their creative visions and join our ongoing legacy. While honouring the brand’s rich heritage, this campaign also paves the way for an exciting future driven by the passion and imagination of Sri Lankan tea lovers.”

Since its inception, Zesta has been synonymous with innovation, sophistication and an unwavering commitment to providing premium-quality tea to the Sri Lankan market.

The magic of Zesta’s first commercial still lingers in the hearts of many Sri Lankans, a timeless blend of playful romance and enchanting storytelling. This beloved ad weaved into the nation’s imagination, painting Zesta as a ‘Lover’ brand cherished for its unique ability to captivate and inspire. Each scene, every narrative twist, continues to evoke nostalgia, making Zesta not just a tea brand but a cherished part of Sri Lankan culture.

Sunshine Consumer Lanka Chief Marketing Officer Kavi Rajapaksha stated; “As we launch the ‘My Zesta Story’ campaign, we are building on Zesta’s rich heritage of quality and innovation. This initiative celebrates our legacy and empowers our loyal consumers to become a part of our brand’s future. By inviting Sri Lankans to share their creative visions, we aim to reinforce Zesta’s position as one of the most loved Sri Lankan brands that continues to capture hearts and inspire imaginations. We are excited to see the incredible emerging ideas and look forward to turning the winning concept into a reality.”

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