Pekoe Trail wins British Guild of Travel Writers Award

Sri Lanka bagged the prestigious British Guild of Travel Writers Tourism Award for the Best International Tourism project in the Wider World for the Pekoe Trail, at the Annual Gala Awards held in London at WTM here.

This is the first time Sri Lanka has secured an International Tourism Award at the renowned British Guild. The award was announced and presented to Harin Fernando, Minister of Tourism who attended the event as a guest of honor.

“We are thrilled and humbled to receive this accolade for Sri Lanka,” Minister Fernando said.”It validates our efforts to revive the tourism industry in our country, after a few challenging years, by innovating and celebrating authentic travel, in a way that resonates with and attracts travelers keen to explore and discover the real Sri Lanka. Sri Lanka has high potential for nature based, wellness tourism and transformative travel, and The Pekoe Trail is spearheading new immersive experiences in this segment.’’

The Pekoe Trail has won the award beating 4 other major projects nominated under the wider-world category. Sri Lanka Tourism has also partnered with the British Guild this year to host the International Tourism Awards segment exposing new tourism branding Sri Lanka -you’ll come back for more to an audience of 300 high-profile media who attended the event last night. Sri Lanka Tourism extends gratitude to the founder of the Pekoe trail Miguel Cunat, European Union and the U.S. Agency for International Development for funding the project. He also thanked journalists Petra Shepherd and Jessica Vincent for nominating Sri Lanka for this award and for featuring positive stories about the trail, and to all the other numerous travel writers and journalists that promoted it.

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