Prima KottuMee re-launches to new heights

Achala Ramanayeka, International Marketing Manager Ceylon Agro Industries Ltd., Prima Group Sri Lanka, Donavan Ondaatje, Senior Business Manager – Ceylon Agro Industries Ltd., Prima Group Sri Lanka, up-and coming young artist Ashanya Premadasa , global singing sensation Yohani, Sajith Gunaratne General Manager, Ceylon Agro Industries Ltd., Prima Group Sri Lanka and Himpa Gunawardana, Marketing Manager – Ceylon Agro Industries Ltd., Prima Group Sri Lanka

Prima KottuMee, a flagship consumer brand, with its recent re-launch elevated its charm to new heights. The launch event was held at the Cinnamon Grand Hotel in Colombo, attended by the management, internal teams, the brand ambassadors, Yohani and Ashanya and communication partners.

“It is with immense pleasure that we reflect on the ‘Hot N’ Spicy’ legacy of Prima KottuMee. The journey has been remarkable and has captivated the consumers who seek an authentic ‘Hot N’ Spicy’ flavour. We believe in constantly innovating and engaging with consumers to deliver the ultimate Prima KottuMee experience to our valued customers,” stated Sajith Gunaratne, General Manager, Ceylon Agro Industries Pvt Ltd, Prima Group, Sri Lanka.

The brand has introduced a new look with improved packaging, a youthful image and international cues, further enhancing its appeal; the revamped logo will be a key component of the brand’s renewed identity. A testimony to the brand’s compelling and impactful marketing campaigns.

Extending its footprint in the digital arena, Prima KottuMee officially launched its brand website in parallel with the release of the new Prima KottuMee song to the brand’s YouTube channel.

To the delight of Hot N’ Spicy consumers, Prima KottuMee introduced the hottest variant yet, ‘Nai Miris,’ specially designed to satisfy the craving for spicy food that is trending among the youth. With the introduction of the global pack upgrade, new enticing communication and the latest addition, ‘Nai Miris,’ Prima KottuMee will continue to entertain the Hot N’ Spicy consumers in future.

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