Prima KottuMee celebrated a night of glory as it clinched the “People’s Advertisement of the Year” award at the recently concluded SLIM-KANTAR People’s Awards 2022.Not only does this re-affirm the brand’s love of fun, but also how much Prima KottuMee has captured the hearts of the youth in the country.
The advertisement features Sri Lankan, global singing sensation and Prima KottuMee Brand Ambassador Yohani de Silva, spotlightingand living the brand’s iconic Hot N Spicy ethos.
Deputy General Manager Sajith Gunaratne shared: “This is a true testament of the consumers’ share of heart Prima KottuMeehas. It truly inspires us to continue by staying relevant, whilst also raising the bar as to how we communicate our Hot N Spicy ethos. We thank our valued consumers for the immense love and support they continue to show towards Prima KottuMee. We would also like to thank our creative partner TBWA, media partner OMD, and production partner Premier Edge Productions; our Brand Ambassador; and our very own Prima KottuMee team for the passion and hard work that made this advertisement as well as this achievement a reality.” The 16th SLIM People’s Awards was organized by the Sri Lanka Institute of Marketing (SLIM) in partnership with world-renowned research company Kantar.