Role of E-commerce mega sale events in driving commercial growth
Mohomed Naseel from Wellampititya, aged 36, runs a small online lifestyle goods store selling toys and games. He decided to become a seller on Daraz in time for its 11:11 Mega Sale event, with the aim of increasing his customer base and expanding his business.
To his amazement, during the 11:11 sale he crossed the milestone of receiving over 1,000 orders which was well above his expectations.
With this massive uptick in sales received through the platform and with the support of the Daraz Seller Team, he has now expanded his online store to include laundry and other household goods as well. He is so ecstatic with his success that in just a couple of weeks he has already convinced three other shop owners to join the Daraz platform.
This is just one vignette of a business that has seen unprecedented success since joining Daraz and leveraging its Mega Sales events. Indeed, this year’s 11:11 sale saw over 620,000 local consumers having access to over 1 Million products from 30,000 sellers and brands through the Daraz application alone (excluding website purchases).
These items were delivered by just over 700 Daraz delivery riders, and the largest number of sellers who benefited from the 11.11 mega sale were from Greater Colombo, Gampaha and Kandy.
Moreover, online marketplaces and retailers are partnering on co-funded programs aimed at bringing consumers the best possible prices and deals for quality products. Such programmes benefit consumers and sellers alike, and Daraz witnessed a 140% increase in sellers who made more than Rs. 5,000 in the first 24 hours of the Daraz 11:11 Mega Sale.
Similarly, other income earners like content creators also benefit from partnering with online platforms during mega sales as those who partnered with Daraz saw their earnings grow by over 400% during this year’s 11:11 campaign.
Speaking about his experience with Daraz during this year’s 11:11 Mega Sale, Gihan De Silva, the Head of Marketing at Swisstek Aluminium Limited said, “Kudos to the Daraz team for organising the phenomenal 11:11 campaign! I witnessed unprecedented success, with a surge in sales that exceeded our expectations.”
Meanwhile Angela Richard from Richard Trading Company said, “We were thrilled to be a part of the Daraz 11:11 mega sale this year. We absolutely love Daraz’s marketplace technology. It’s simple and easy to use across multiple platforms and users within our company. Their impressive logistics infrastructure helps us to easily connect to a wide cross-section of customers across the country and deliver over 1,000 packages in a matter of days.
Third gen entrepreneur
As a third gen entrepreneur and a woman-led business, we found this collaboration instrumental in interacting with new customers and serving our current customers better. Daraz’s platform and team have been excellent.
Their adaptability and efficiency have enabled them to explore new horizons and expand what’s possible in e-commerce.”
Accolades such as these are unsurprising, given the significant role e-commerce can play in creating growth opportunities for small, medium and large businesses, especially during mega sale events. Across the Asian region, sellers witness huge increases in purchases during these sale events like 11.11 and others such as the 12.12 Grand Christmas Sale, Diwali, Ramadan and Black Friday Sales.
Unsurprisingly, this trend is only expected to increase in line with advancements in technology and growing customer adoption of online payment methods.
In tandem with the strategic technological advancements in e-commerce, mega sales events like 11.11 serve as catalysts in propelling the growth and evolution of online marketplaces. Online marketplaces like Daraz, harness the power of technological innovations to optimise every facet of the e-commerce journey.
The integration of artificial intelligence (AI) within the Daraz App and the introduction of fintech solutions like buy now, pay later applications such as Koko have significantly enriched the buyer-seller experience.
These tech-driven advancements not only streamline the order process but also enhance warehousing, packaging, and delivery, ensuring swift and efficient transactions during mega sales.
Moreover, the scalability and adaptability afforded by embracing technology provide a competitive edge, amplifying an online marketplace’s resilience and responsiveness to consumer demands.
The rich data insights garnered through these technological strides further enable online marketplaces like Daraz to make informed, strategic decisions that elevate its offerings and services. Consequently, the symbiotic relationship between technological innovations and mega sales fuels the continual evolution and growth of e-commerce ecosystems, propelling businesses towards greater success and market relevance.
Chief Commercial Officer, Daraz Sri Lanka Oshan Ranatunga, said, “Through our mega sales, we’re not just offering discounted products; we’re sculpting an elevated shopping experience that transcends mere transactions.”
“These events serve as transformative moments, not only for consumers seeking value but for Sri Lanka’s digital economy as a whole. Mega sales on Daraz aren’t just about buying; they’re about fostering a digital economy.”
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