Samsung Sri Lanka launches seasonal campagn ‘Upgrade Festival’
Samsung, one of Sri Lanka’s leading Consumer Electronics Brand, announced the launch of their seasonal campaign ‘Upgrade Festival’, Sri Lanka’s largest Home Upgrade Festival.
Giving back to its consumers this season, Samsung Electronics is ready to upgrade all Sri Lankan households to the premium Samsung technology.
The campaign, was launched on November 15 and valid until December 31, features vouchers to be redeemed for select household goods offered by, allowing customers to receive gifts upto Rs. 140 million. To add to the cheer of the upcoming season, Samsung has launched these product offers, coupled with attractive payment schemes, at all leading consumer electronics retailers across the country.
“The festive season is a very important time of the year for consumers to upgrade their homes and for us to connect with them. Spending more time at home has transformed consumer preferences, leading to a rise in demand for household items that not only offer premium experience but also give their living space a distinctive edge. We have also seen a rise in demand for Smart TVs, large capacity refrigerators, washing machines and microwaves.”
“There is also a trend to buy premium air conditioners for homes as all family members continue to work and study from home. We have brought the Upgrade Festival and introduced offers to make the celebrations even more special and memorable.”
“We look forward to offering our range of innovative products that make life easier, with the added benefit of vouchers, bundle offers and easy payment schemes,” said Kevin SungSu YOU, Managing Director, Samsung Sri Lanka.
Dreams are boundless. Samsung Electronics constantly reinvents tomorrow to pursue happier and richer lives. These appliances explore the territory of the unknown to discover potential and fulfill greater promise.
This celebration is Samsung’s way of saying ‘Thank You’ to their customers, reaffirming its commitment to meaningful innovation and enhancing Sri Lankan lives.
In an era where there are multiple ground-breaking innovations taking place, it is extremely important for all consumers to choose a trusted brand that has diligently identified their needs. Today’s consumers have more diverse and discerning tastes.
In Sri Lanka, Samsung has been recognized as the ‘Most Loved Electronics Brand’ for three consecutive years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s No.1 smartphone brand, Samsung’s customer base in the country spans across all age groups, particularly the Gen Z and Millennial segments.