SLI launches ‘Early Cash’ online

Sri Lanka Insurance (SLIC), the pioneer insurance provider launches ‘Early Cash’ online to ensure customer convenience. This is a significant breakthrough for Sri Lanka Insurance as they make their first ever Life insurance plan available online for purchase.

SLIC continues to evolve through innovation and adopting new technologies to cater to today’s digital customer. The company has been continuously investing its time and money to understand customer behaviours and their needs to develop products and services to ensure customer convenience.

‘Sri Lanka Insurance Life Early Cash’ was a result of extensive market research where SLIC understood the modern and vibrant lifestyle of the young generations who looks for early returns while they have a comprehensive protection cover. Today’s customer also looks for value for money and convenience which is offered through the ‘Early Cash’ Life Insurance policy by introducing it as an online product, which allows the customers to purchase the insurance plan at their convenience. This will also be a stepping stone for Sri Lanka Insurance to look at the possibilities of enabling their other Life Insurance plans as online products.

‘Early Cash’, is a long term plan in which pays up to 50% of the policy value in two advance payments before the end of policy period based on the policy term. The insurance solution can be further customized according to the specific insurance needs of policyholders with additional covers such as Critical Illness Cover, Hospitalization Cover, Additional Life Cover, Permanent Disability Benefit, Accidental Death Cover and Spouse Cover for enhanced protection.

The insurance policy is open for anyone within the age of 18-60 years and policyholders can chose the policy period from 10, 15 and 20 years. Also premium payments can be made annually, bi annually, quarterly and monthly as per the convenience of the customer.

As a company that drives digital transformation, SLIC is in a journey to expands its digital footprint in the insurance market by adopting new technology and digital initiatives which will result in customer convenience and of empowering customers to select the most suitable Issuance plan for themselves. Sri Lanka Insurance has been continuously introducing numerous digital initiatives to enhance customer convenience and satisfaction.

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