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SLIM DIGIS 2.3 Awards raises bar of excellence in Digital Marketing

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The Sri Lanka Institute of Marketing (SLIM) announced the eagerly anticipated launch of the 2023 edition of SLIM DIGIS, 2.3, the unique platform that recognizes and applauds the forefront of digital innovation in the marketing landscape.

Marking a new chapter in digital marketing excellence, this year’s SLIM DIGIS will include categories that closely reflect rapid market evolution and enhanced entry submission supported by a new, standardized entry form to elevate the standardof competition. Entries for SLIM DIGIS 2.3 will close on September 25.

Chinthaka Perera President of SLIM said, “As we embrace the power of SLIM DIDG 2.3, let’s remember that it’s not just about technology – it’s about connecting with people, understanding their needs, and providing value. Our journey into the digital realm is a commitment to innovation, creativity, and continuous improvement. In the coming weeks, we will be diving deeper into various aspects of digital marketing, exploring strategies that can elevate our brand and drive tangible results.”

“The future of marketing is digital, and together, we’re poised to make it a future of growth, success, and meaningful connections. Stay tuned for more updates and let’s make our mark in the digital world!”

Dedicated to propelling digital ingenuity, SLIM DIGIS 2.3 is to continue introducing novel awards categories that reflect the dynamic trends shaping the digital landscape.

Notable among the introductions in this editionis the “Creator/Influencer Digital Marketing” category. This special awards category acknowledges the wide use of consumer-generated content and influencer partnerships to elevate brand engagement, amplify sales, and generate excitement around products or services. Entries must articulate the intricate web of engagement metrics, social reach and the creative utilization of creator or influencer content,

Emphasizing this year’s focus of the competition, Arosha Perera – Head of Jury for SLIM DIGIS 2.3 said, “DIGIS is now firmly established as THE competitive arena for professional digital marketers. This is an awards program that continuously improves and evolves, keeping pace with advances in digital marketing in Sri Lanka. Last year we improved the width in categories. This year, we focus on depth of competition, raising the quality and discipline of case articulation to better enable the best work to shine. .”

A crucial and highly progressive change to SLIM DIGIS 2.3, over previous years, will be the introduction of a new standardized entry form and submission criteria.

Rajiv David, the Project Chair for SLIM DIGIS 2.3, said that the introduction of fresh awards and revitalized categories emphasizes SLIM’s dedication to being at the forefront, providing a platform that resonates with the dynamic heartbeat of digital marketing.

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