SLIM ‘National Sales Awards 2023” open for corporates, sales professionals

The National Sales Awards 2023 (NSA 2023), organised by the Sri Lanka Institute of Marketing (SLIM), is now open for corporates to benchmark their sales force against the best of the best in Sri Lanka.

Applications for NSA 2023 are open from July 27 to August 24 and jury process will commence on September 2. The event concludes with a grand finale in late October 2023. NSA 2023 recognises and rewards high-performing sales professionals across different industry categories with the aim of attaining sales excellence and promoting sales professionalism in Sri Lanka.

The sales play a vital role in modern corporate environments as organizations seek new customers and market opportunities, especially against the backdrop of challenges arising out of the economic crisis. Participating in the NSA 2023awards provides national-level recognition for the efforts and achievements of sales personnel, motivating them to achieve greater heights in their careers.

Moreover, attending the event enables sales professionals to learn from industry experts, network with peers and gain valuable insights to enhance their sales capabilities.

The National Sales Awards 2023 event is structured with several categories for different levels of sales professionals, including Front-Liners, Sales Executives, Territory Managers, Regional Sales Managers, and National Sales Managers.

‘Sri Lanka Sales Force’ campaign has been launched along with NSA 2023 to highlight the pivotal role it plays as the driving force of the Sri Lankan economy. Sales activities encompass a diverse range of nature and levels, from individual vendors creatively merchandising fruits on the roadside to top-tier sales professionals engaging with high-net-worth clients and corporate entities.

President SLIM Chinthaka Perera stated; “Unleashing the potential of a motivated sales team for success would lead to embracing Sri Lanka’s challenging economy”

“The National Sales Award is one of the main events of SLIM’s calendar, evolving over 22 years. With anticipation, we aim to achieve new heights and conclude a successful event,” said Gayan Perera, Vice President – SLIM.

“In modern corporate environments, the sales role is crucial for driving growth and sustaining businesses. Recognizing and awarding sales forces raises professionalism and boosts morale, becoming a valued HR practice for many” said Gayan Wijethilaka, Project Chairman – SLIM National Sales Awards 2023.

“In the last few decades, customers have learned how to access a pool of information. With this change Long-standing sales strategies have become obsolete. In this current scenario, sales professionals need to apply modern sales methods. Its time sales professional’s possess critical characteristics to excel in this advanced scenarios.” said Dr. Sanjeewa Samarasinghe, Head of Jury –SLIM National Sales Awards 2023.

Sri Lanka Institute of Marketing Chief Executive Officer Sanath Senanayake r stated; “The National Sales Awards by SLIM (Sri Lanka Institute of Marketing) is a prestigious event that celebrates excellence and outstanding achievements in the field of sales and marketing.”

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