SLIM Trainings by the Sri Lanka Institute of Marketing (SLIM) concluded its “Licence to Sell” (LTS) batch with TVS Lanka, along with the final certification awarding ceremony.
TVS Lanka sales staff were trained under a personalized program that was developed taking into account the specific needs and targets of TVS Lanka.
As a stepping stone to bounce back from the economic impediments of the ongoing COVID-19 pandemic, TVS Lanka came on-board with SLIM Trainings to upskill its sales force in order to prepare them to face corporate challenges, improve productivity and performance, as well as seize new opportunities.
Speaking on the conclusion of the program, Geethal Anthony Chief Operating Officer of TVS Lanka said; “We were very excited about joining SLIM Training to speed up our sales efforts, as we navigate through the challenges of an ongoing pandemic and economic turbulence. This prompted TVS Lanka not only to adapt, but also to explore post-COVID sales strategies, and Licence to Sell has been the perfect avenue to achieve this.”
Licence to Sell is SLIM’s in-house flagship training program specifically designed to train and mentor CEOs, human resource managers, training managers, senior and junior executives, according to the growing demands of the job market. The program covers 11 advanced modules in 11 weeks.
Commenting on the program, SLIM CEO Sanath Senanayake noted; “SLIM Trainings’ Licence to Sell course is an unconventional approach that prioritizes a holistic learning experience. While the course is tailor-made for each organization, our goal is to make sure each individual trained under the program walks away with sound knowledge and practical skills that cannot be acquired from elsewhere.”
On its fourth fruitful year this year, the core objective of Licence to Sell is to provide a 360-degree skill development. The program is conducted in Colombo and Kandy in both Sinhala and English languages by an expert panel of lecturers with first-hand experience in the subject.
SLIM President Thilanka Abeywardena stated; “SLIM is continuously on the lookout to create new opportunities, especially for young talent who take a keen interest in sales and marketing. The Licence to Sell course by SLIM is formulated in such a way that it gives valued sales personnel hands-on training and innovative conceptual insights that can be effective in any industry.”
“On completion of the LTS training program, sales staff gain exposure into current sales and marketing-related topics such as personal grooming and personal branding, meeting the client and sales presentation skills, and more. Through this, we are also committed to boost sales staff morale, reduce the requirement for supervision, and cultivate a better workplace environment, ultimately improving customer valuation,” shared SLIM Vice President Education Nuwan Gamage.