SLT-DIGITAL Services, Surge Global forge strategic partnership
SLT-DIGITAL Services, the marketing services and digital engagement solutions arm of SLT-MOBITEL group, has entered into a strategic partnership with Surge Global, a technology and marketing consulting company founded in Sri Lanka, to empower local enterprises, to drive growth marketing and develop enterprise software solutions.
The SLT-DIGITAL and Surge Global collaboration aims to help businesses manage their digital ecosystems from setup to running ROI-driven campaigns, focused on taking data driven approaches to a brand’s digital presence and activities. Using localized knowledge and global standards, the partnership focuses on supporting businesses to take on local and global stages and for long term value creation for their customers.
SLT Group Chief Executive Officer Janaka Abeysinghe stated; “Today, businesses face complex challenges in meeting customer expectations and driving growth. The strategic partnership between SLT-DIGITAL and Surge Global is significant in our commitment to providing cutting-edge solutions for large enterprises in the digital era. SLT-DIGITAL Services will be able to offer a comprehensive suite of services, from web solutions to growth marketing and software development, tailored to empower clients on their digital transformation.”
“In today’s rapidly evolving digital landscape, customer expectations have become more intricate, demanding personalized content delivered seamlessly across various touch points. As a result, software development and product re-engineering have become crucial for businesses embarking on their digital transformation journey. To assist brands in achieving a successful outcome and maximizing their investment, SLT-DIGITAL together with Surge Global is offering strategic consultancy services to develop practical use cases that deliver measurable returns on investment,” said Upul Manchanayake, CEO SLT-DIGITAL Services.
Additionally, the strategic partnership brings together a unique mix of capabilities of design, development, analytics, machine learning, artificial intelligence, content, optimization and media distribution and management. Businesses benefit from the ability to build and scale their brands from scratch while driving revenue and mapping digital activity to ROI.
“We are excited about the partnership. It unlocks a new area of opportunity for Surge as we can bring global world class technology and strategy to local brands. Our venture into the local market together with SLT Group enables us to work hand in hand to plug skills into the group’s already existing customer base while also creating value for new clients,” said Surge Global Founder and CEO Bhanuka Harischandra.
The collaboration is aligned to SLT-DIGITAL’s key objectives of strengthening its capabilities in areas such as web solutions, digital marketing, and software development. SLT-DIGITAL initially focused these capabilities on supporting small and medium-sized businesses (SMBs). Today, the company is now poised to explore opportunities beyond.
SLT-DIGITAL gains proficiency in growth marketing, lead generation, organic and social reach, as well as strengthens data analysis capabilities for actionable insights.
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