SLTPB unveils new campaign at France Travel Market

The Sri Lanka Tourism Promotion Bureau (SLTPB) unveiled a new campaign with the slogan; “Sri Lanka – you will come back for more” at the International French Travel Market (IFTM) trade show in Paris, France.

Sri Lanka has returned once again after 2021 with its new destination branding “Sri Lanka – you will come back for more” which is the first travel fair participation after the new brand identity was adopted.

The SLTPB in its statement said that Sri Lanka had a strong momentum at the IFTM Top Resa 2023 in Paris, France with the presence of 27 exhibiting companies.

France is among one of the top seven tourist generating markets for Sri Lanka surmounting to over 44,000 tourists accounted for the first nine months of this year (2023), closely behind the United Kingdom and Germany out of European countries.

Tourism in Sri Lanka is booming once again and back on track which was confirmed by the presence of 27 co-exhibitors at IFTM Top Resa, according to the SLTPB.

Speaking at the occasion the Chairman of SLTPB said that the first phase of the campaign titled “Seeing is believing” was launched to demonstrate that the country’s situation is back to normal and this new campaign is unveiled with the slogan “Sri Lanka – you will come back for more” presenting it at the IFTM to all the trade visitors.

The Sri Lanka pavilion at IFTM was inaugurated by Manisha Gunasekara, Ambassador to Sri Lanka Embassy in France accompanied by Representatives from Sri Lanka Tourism Promotion Bureau, SriLankan Airlines, Sri Lanka Association of Inbound Tour Operators (SLAITO) and Tourist Hoteliers Association of Sri Lanka (THASL).

Sri Lanka attracted a high level of attention from the global trade and travel visitors who attended this event.The Sri Lanka pavilion showcased many areas of its potential culture, beauty, artistry, handicrafts, Ayurveda, pottery and many others which Sri Lanka proudly offers to inbound tourists as a tourist destination. Ceylon tea was served at the Sri Lanka Pavilion to all the visitors with a view of promoting Ceylon tea in the French market.

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