United Kingdom: The High Commission of Sri Lanka hosted the participants of the ‘Sourced Sri Lanka’ Fashion & Textile Tradeshow which concluded on June 17 at the Royal Horticultural Hall, here to a network reception at the High Commission.
The first of its kind held in the UK (and after 22 years) the event showcased the best of Sri Lankan fashion and textiles with 80 exhibiting stalls. It provided a unique platform for UK buyers and fashion enthusiasts to engage directly with Sri Lankan manufacturers and designers.
The event was jointly organized by the Sri Lanka Export Development Board (EDB), Sri Lanka Apparel Sourcing Association (SLASA), and Joint Apparel Association Forum (JAAF) in collaboration with the High Commission of Sri Lanka
In addition to panel discussions by industry leaders and experts and fashion shows, the launch of “Your Vital Island” also took place.
High Commissioner Rohitha Bogollagama, said, “I am also pleased to see Sri Lanka’s National Export Brand of the EDB was launched at this event with the presence of a distinguished audience.”
“Under Sri Lanka’s National Export Strategy (NES), Sri Lanka’s National Export Brand was developed to present Sri Lanka’s exports in international markets through an integrated approach, featuring a cohesive national brand identity.”
“Under the new brand identity called “Your Vital Island”, it will signify not only the unique qualities of our products, but also our commitment to your sourcing destination, consistently delivering products that embody authenticity, sustainability, and competence.
He said that the UK is the second-largest market for Sri Lanka apparel exports and the ‘Sourced Sri Lanka’ Road Show Underscored Sri Lanka’s commitment to excellence, sustainability, and innovation in the global fashion industry.
The post Sourced Sri Lanka tradeshow, a success appeared first on DailyNews.