Strong comeback for ITB Berlin 2023

There is a strong come back from Sri Lanka as well as the world for the World’s Largest Travel Trade Show, ITB Berlin 2023 which will be held from March 7 to 9 where around 90% of the available stand area is occupied.

Record 80 companies are participating from Sri Lankan while many more are still awaiting Visa appointments from IFS Visa centre which virtually do not offer any appointments depriving more participation from Sri Lanka.

In Halls 5.2a and 5.2b the focus is on India, the Maldives, Sri Lanka, Nepal, New Zealand, Australia and Haiti. Bhutan is among those back at the largest marketplace for the international travel industry.

This year’s ITB Berlin is for the first time taking place for trade visitors only and is accompanied by the prestigious ITB Berlin Convention. Selected programme items will be streamed on the supporting online platform at ITBxplore.

Georgia, the official host country of ITB Berlin, is strongly represented, as are Austria, Switzerland, Bulgaria, Poland, Armenia, Azerbaijan, the Czech Republic, Slovenia, Berlin, Brandenburg and Deutsche Bahn, along with various airports from around Germany.

The ITB Blogger Base, the place to head for all international travel bloggers, is also located in hub27.

The stand of the German National Tourism Board (DZT) features the federal states of Baden-Württemberg, Mecklenburg-West Pomerania, North Rhine-Westphalia, Rhineland-Palatinate, the Saarland, Saxony, Saxony-Anhalt, Schleswig-Holstein and Thuringia.

The Travel Technology and Mobility segments are back with large numbers of exhibitors.

A new feature this year is the Street Food Market in Hall 7.2c where visitors can take a culinary tour and fully enjoy international cuisine.

ITB Berlin 2023 will take place from Tuesday, 7 March, to Thursday, 9 March, as a pure B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show.