The 2021 Esala festivals of the Kataragama Kiri Vehera and the Ruhunu Kataragama Maha Devalaya, two important places of worship in Sri Lanka, are being illuminated by The Swadeshi Industrial Works PLC the pioneer herbal – personal care products manufacturer. The illumination is done under the theme of “Swadeshi Khomba Aloka Puja Sathkaraya” In addition Swadeshi illuminated one of the most three important locations in Kataragama the “Sella Kataragama” devalaya for the third time this year.
The on-going events began on July 10 and will end on July 23, and Swadeshi is sponsoring the Aloka Poojawa for the 20th consecutive year.
Swadeshi Chairperson Amari Wijewardene said that as a Sri Lankan owned company, we consider it a duty to safeguard the culture and traditional heritage of Sri Lanka by supporting activities such as this annual Aloka Poojawa.
She further observed that, Swadeshi illuminates places of worship in the country for the benefit of all worshippers and also to educate the younger generation on the importance of safeguarding the country’s heritage. The illumination is followed by a colourful cultural pageant which highlights Sri Lankan traditions and history.
The Kataragama Devalaya was built by King Dutugemunu as a fulfilment of a vow made to safeguard the national interests of Sri Lanka.
In 2013 the ‘Sri Dalada Maligawa’ of historic Dambadeni Raja Maha Viharaya, where the sacred tooth relic was kept and the ancient murals were renovated by Swadeshi Chairperson Amari Wijewardene to bring back its past glory.
Swadeshi also supports the annual Aloka Poojawa of Devundara Sri Vishnu Devalaya, Aluth Nuwara Dadimunda Devalaya, Mahanuwara Sri Vishnu Maha Devalaya, Sabaragamu Maha Saman Devalaya, Redigama Ridi Viharaya, Lankathilaka Raja Maha Viharaya, Deraniyagala Saman Devalaya, Ammaduwa Kuda Kataragama Devalaya, Dambadeniya Raja Maha Viharaya and Keragala Raja Maha Viharaya. As a 100% local company Swadeshi continues its nation building and community CSR projects for our Sri Lankan communities.
The pioneer and one of the market leaders in the herbal personal care category in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941. The company also manufactures and markets the top herbal soap brand Khomba Herbal and heritage beauty soap brand Rani Sandalwood.