The agency recorded an outstanding 200% growth in business, year on year, since inception in 2020.
An arm of Blendmedia, Tikable is a marketing agency that caters to varying brands in FMCG, Retail, Fashion, Telecom and Beauty has become the number one agency for TikTok-specific marketing in Sri Lanka.
Speaking with Founder, Tikable and CEO, Blendmedia Nipun Liyanapathirana stated: “We are proud to celebrate one year of success, having maintained our market presence as the only full-service TikTok Marketing Agency in Sri Lanka, and the first to introduce this concept in South Asia. Tikable was not just some hair-brained scheme or gamble, it was the result of strategic thinking and market anticipation, making it ahead of its time at inception.”
TikTok is still considered the fastest-growing platform in the world at present with over 1.2 billion monthly active users and nearly 1.5 million users logging in from Sri Lanka. With products and services targeted at the Gen Z and Millennial market (14 to 30 years of age) – brands continue to showcase their brand persona and authenticity, creating lasting relationships/ brand credibility with its audiences and users.
Liyanapathirana further stated, “Tikable has become the go-to agency for all TikTok related marketing activities in Sri Lanka. We currently work with over 20 top brands in the country and our campaigns have over achieved the set targets every single time.”
Acting as a strategic partner for brands by helping them develop a comprehensive marketing strategy for TikTok, Tikable utilizes the platform to work for their client brands.
Social media analysts have stated TikTok has outmatched Instagram to reach the number two spot, with users spending more time on the TikTok app, over the collective time of other major social media apps.