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UNIDO leads new project to expand global reach of Ceylon spices

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“The EU has worked with UNIDO on several projects in Sri Lanka supporting the agro-food sector. We are happy to see tangible outcomes such as the Ceylon Cinnamon PGI materialize” said, Head of Cooperation for the EU delegation to Sri Lanka and the Maldives Dr Johann Hesse at the UNIDO conference titled; Spice Horizons: Tracing the legacy of protected geographical indication (PGI) Ceylon Cinnamon and the future of other PGI products for agricultural export development.

The event organized with support from EU and the Standards and Trade Development Facility (STDF) will build on the success of Sri Lanka’s first-ever PGI for Ceylon Cinnamon in the EU.

A new project proposed by UNIDO will build on the success of the EU-funded ‘Best Standard Practices for the Agro-Food Sector Development’ project implemented by UNIDO jointly with the FAO. The key focus is to strengthen the reputation of Ceylon spices and other Sri Lankan products in export markets.

“Although Ceylon Cinnamon is world famous with PGI status, it needs value addition to find niche markets. It should have strong branding, differentiation hence the value chain has to be strengthened from farmers to all stakeholders and produced in an ethical manner to cater to global markets. Sri Lankan farmers with innovative mindsets already adhere to process validation with a view to finding better export markets for Cinnamon. I pay my gratitude to EDB, Ministry of plantations and Ministry of industries officials, EU, UNIDO and other stakeholders for strengthening the product to attract global markets and offering financial support for value addition of Sri Lankan cinnamon sector”, said Minister of Industries and Minister of Health, Dr Ramesh Pathirana.

State Minister of Investment Promotion, Dilum Amunugama paid gratitude to UNIDO, BOI, EDB and EU for assisting Sri Lanka as apex agents to obtain GI status on spices and endorsing our export products in the global arena and shedding light on Sri Lanka’s investment environment. “One Village One Product” project which is a Malaysian model we adopted will encompass 322 divisions of the country demarcated as villagers to export 322 value added potential products that are identified to clinch global markets. An e-commerce platform will be established and according to mandates of UNIDO and EU they will extend support”, he said.

The post UNIDO leads new project to expand global reach of Ceylon spices appeared first on DailyNews.

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