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YoY tourism arrivals increase by 300% – Gajabahu

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Compared to last year, Sri Lanka Tourism has achieved 300% growth in terms of tourist arrivals with the expected figure to reach over 700,000 arrivals by end of the year, said Chairman of Sri Lanka Tourism Promotion Bureau, Chalaka Gajabahu.

All airlines operating to the island have increased their frequencies whilst several airlines from Europe including Aeroflot, Air France, Edelweiss and cruise lines have commenced operations in recent months. “Sri Lanka is therefore, now more than ever, ‘open’ and are welcoming visitors from across the globe.”

Sri Lanka Tourism together with a strong contingent of both DMCs and Hotels participated at the World Travel Market in the UK in November confirming the island’s resilience and sending a strong positive message. Currently, the SLTPB is mapping out a PR & Media plan to gain the support of mainstream, digital and social media and news platforms representing key source markets. “Plans to appoint a PR and Digital Agency to support the promotional efforts in key markets are on the cards together with collaborations with mainstream travel influencers and partnering with international travel TV shows, ‘’ he said.

“Several familiarization trips were organized for international travel agents in the past and all trade partners have been assured that the necessary promotional activities will continue with emphasis on specialized areas such as Film Tourism to attract more entertainment related investments to Sri Lanka. We invite all travelers to visit Sri Lanka and help the destination overcome the challenges faced by those who are dependent on tourism as a primary source of income and assist in playing a key role in foreign income generation which aids the overall economic revival of Sri Lanka. We assure all visitors a safe, memorable and experiential journey on their next visits.

“Locally, the country is preparing for festivities with the city of Colombo being illuminated and many activities happening around Galle Face and at the Lotus Tower premises,” he pointed out.

 

Thursday, December 29, 2022 – 01:00











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