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Handicraft Board, Sala partner to promote Laksala in China

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Local Apparel Products State Minister Dayasiri Jayasekara, Chairman Laksala Lakmal Wickramaarachchi, and Chairman SALA Chinthaka Wijewickrama amongst others at the signing.

Sri Lanka Handicraft Board, popularly known as LAKSALA has partnered with Sala Global to take products of Sri Lankan artisans overseas by tying up with Aliya Technology (Guangdong) Co., Ltd who is presently having its showrooms in Fenghuang Beilu, Guangzhou, China. This is the third Franchise Agreement for LAKSALA after UAE and Japan.

Sri Lankan Ambassador in China Palitha Kohona

Having seen the destitute situation of the artisans and the craftsmen in the country due to the present COVID pandemic, SALA Global (Pvt) Ltd have joined hands with LAKSALA to take their products globally by having their showrooms and using their IT knowledge. Chinthaka Wijewickrama stated that there are many advantages to working with China. Some of them are China’s GDP, booming the consumer market, disposable incomes are up 13% year on year. China’s consumer market is the fastest growing in the world. A culture that appreciates arts and crafts. Tech Innovations facilitating sales of goods and services – E-Commerce.”

China is taking a lot of interest in our handicrafts because this is a dying craft there and it is also facing higher labour costs, where countries like Sri Lanka can capitalize. He also said we have to learn from our South Asian neighbours about handicrafts to find new markets. One of the leading exporters of handicrafts to China is India. One of the main attractions for Sala to take this opportunity was the 50,000+ locally made products available with LAKSALA, its craftsmanship and quality. Special emphasis would be on natural medicinal herbs being used for a healthy life.

SALA can offer Global presence and experience, explore new markets and explore online (Digital) marketing reaching a wide base of customers. Wijewickrama says that in addition to Dubai, China and Japan, there will be SALA Global showrooms open in the USA by the end of next month. In addition to handicrafts, LAKSALA having a range of food items including organic, spices, herbal, ayurvedic, spices, cosmetics, leather, clothing etc have made it more viable for SALA to reach out to many countries around the globe.

Monday, November 8, 2021 – 01:00

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